The Roses from Israel Story
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Sde Nitzan, a moshav located 10 km from the southern edge of the Gaza border, is an unlikely place to grow roses. And yet, it fulfills Ben Gurion's dream of converting the Negev into an agricultural oasis. It also fulfills the dream of Myron Sofer, who, as a youngster growing up in Chicago, was determined to emigrate to Israel and become an agronomist.
Originally, Sde Nitzan was an agricultural settlement located in the northern Sinai. However, when Israel returned the Sinai to Egypt in exchange for peace, the Sde Nitzan settlers relocated to what was then a rather forbidden area – the dry, barren and wind swept Negev. Through courage, hard work and scientific innovations, the moshav flourished and developed a specialty in growing hot-house flowers. Myron specialized in roses.
The onset of the second intifada in 2000 and the subsequent European “silent” boycott of Israeli products seriously undermined this once thriving industry. In order to survive Myron and his wife turned to the retail American market and became the first and only Israeli rose grower to sell directly to Jewish synagogues, organizations and private individuals. The roses are grown in enclosed hot-houses, in artificial "soil", fed and watered electronically through a drip system which bypasses the insufficiencies of soil, water and heat. The roses are then shipped by air express and arrive fresh and ready to enhance your home for holidays and special events.
We visited the moshav on one of our annual trips to Israel, met with Myron and his wonderful wife, had a guided tour through his facilities and were privileged to witness first hand the miracle of roses growing in the desert—a feat, which, in many ways, symbolizes the Israeli spirit – ingenuity, creativity, hard work and the determination not to be defeated.
Bridges to Israel makes these beautiful roses available primarily for the major Jewish holidays. Currently, orders are being taken for the forthcoming Rosh Hashana holiday. Cut and paste the order form below and send to: firstname.lastname@example.org
One dozen 18" stemmed tea roses is $25.00
red, pink, white, yellow, circus (yellow/orange tipped), mixed doz.
(Colors cannot be guaranteed)
Locations and Hours for Pickup
1. 770 Hilldale Ave, off Marin Ave.
Hours: Thursday, Apr 17, 6 pm - 8 pm;
Friday Apr 18, 8am -10am
2. Congregation Beth-El, 1301 Oxford St.
Hours: Friday, Apr 18, 9 am - noon
3. Cong. Netivot Shalom, 1316 University Ave
Hours: Thursday Apr 17, 4pm-7pm
4. Temple Beth Abraham, 336 Euclid Ave.
[Note corrected hrs of pickup]
Hours: Thursday Apr 17, 3 pm - 6 pm; Fri., Apr 18, 10 am - 2 pm
- e-mail order form below (copy and paste) to email@example.com
- mail form to Hilda Kessler, P.O. BOX 7702 , Berkeley, CA 94707
- phone: 510.525.3582 (include all order form information)
Payment: in advance or at time of pickup.
Checks payable to Bridges to Israel-Berkeley
ALL ORDERS MUST BE RECEIVED NO LATER THAN MARCH 26th, 2008
ENJOY YOUR ROSES & CHAG SAMEACH
BRIDGES TO ISRAEL-BERKELEY
Please copy and paste this form and email it to firstname.lastname@example.org
*Address (street, city, zip) ___________________________________________
*Phone #s (home, work, cell)_________________________________________
*Email address _____________________________________________
*Quantity, # of dozens____________color preference_____________________
*Pickup location & time (check one):
____770 Hilldale Ave, Berkeley, Thursday, Apr 17, 6 pm - 8 pm; Friday Apr 18, 8am -10am
____Congregation Beth-El, 1301 Oxford St., Berkeley, Friday, Apr 18, 9 am - noon
____Cong. Netivot Shalom, 1316 University Ave, Berkeley, Thursday Apr 17, 4pm-7pm
____Temple Beth Abraham, 336 Euclid Ave, Oakland [Note corrected hrs of pickup], Thursday Apr 17, 3 pm - 6 pm; Fri., Apr 18, 10 am - 2 pm
* required information
Please keep a copy of your order form to remind you of date, time and location of pick up